Web 3 Startup Team: A Guide to Building Success

October 13, 2023


Congratulations on your hackathon win! As you transition from a project to a startup, building the right team is crucial. This guide will walk you through the key steps to assemble a stellar team for your web 3 startup.

1. Identifying Your Startup’s Immediate Needs

Before you start recruiting, it’s crucial to identify the immediate needs of your startup. Here’s how to go about it:

  • Skill Gap Analysis
    • What: Evaluate the skills currently present in your team and identify the gaps that need to be filled.
    • How: List down all the skills needed to achieve your startup’s short-term and long-term goals. Compare this list with the skills your current team possesses.
  • Project Milestones
    • What: Consider your short-term goals and the skills needed to achieve them.
    • How: Break down your project into smaller milestones and identify the roles and skills needed to achieve each.
  • Budget Constraints
    • What: Be realistic about your financial situation.
    • How: Prepare a budget outline, considering both fixed and variable costs, to understand how much you can allocate for new hires.
  • Network Consultation
    • What: Consult with mentors, advisors, or other industry experts.
    • How: Schedule informational interviews or casual coffee chats with people who have experience in startup hiring.
  • Role Flexibility
    • What: At this stage, look for individuals who can wear multiple hats.
    • How: Prioritize candidates who have a diverse skill set and are willing to take on different roles as needed.

By carefully assessing your immediate needs, you can build a team that not only complements your skill set but also aligns with your startup’s short-term objectives.

2. Financial Constraints in Early Stages

In the web 3 space, hiring top-notch talent can be financially challenging for new startups. Blockchain experts often command high salaries, and the community itself is still relatively small, limiting your options.

3. Strategies for Budget-Conscious Hiring

  • Equity or Tokens Over Salary: Offer equity or tokens as part of the compensation package to attract those who believe in your vision.
  • Freelance & Contract Work: Consider temporary arrangements to assess value without long-term financial commitment.
  • Upskilling: Hire experienced Web2 engineers and train them in Web3 technologies.
  • Internships: Utilize eager young talent willing to work for lower initial compensation.

4. Define Key Roles for the Founding Team

At this early stage, your focus should be on building a strong founding team that can take your startup from concept to MVP (Minimum Viable Product). Here are the roles you should consider:

  • Technical Co-Founder: Someone with a deep understanding of blockchain technology, smart contracts, and decentralized systems.
  • Business Co-Founder: A person skilled in business development, fundraising, and market analysis.
  • Product Visionary: A team member who understands the user experience and can guide the product development process.
  • Growth Hacker/Marketer: Someone who understands the unique marketing challenges and opportunities in the web 3 space and can help your startup gain initial traction.

By focusing on these foundational roles, you’ll be better positioned to build a strong team that can take your startup to the next level.

5. How to Recruit? Building the Dream Team that Delivers and Raises Capital

When it comes to recruiting, your aim should be to assemble a “dream team” that not only delivers on product development but is also capable of successfully raising capital. Here are some key attributes to look for:

  • Educational Background: While not a strict requirement, having team members from prestigious universities or specialized Master’s programs can be advantageous. These educational backgrounds often come with strong networks and can be viewed favorably by potential investors.
  • Proven Track Record: Look for co-founders and early team members who have demonstrated success in similar ventures, ideally in the web 3 space.
  • Complementary Skills: Ensure that the co-founders have skills that complement each other. For example, if one co-founder is technically strong, the other should excel in business development or marketing.
  • Successful Exits: While not a strict requirement, having team members who have successfully exited previous startups can be a strong signal to potential investors.
  • Industry Relevance: Prior experience in blockchain or related industries can be a significant advantage, especially if that experience comes from well-known or highly reputable companies. Such a background not only adds credibility but can also be a strong signal to potential investors during fundraising.
  • Network: A strong professional network can be invaluable for business development and fundraising.
  • Adaptability: Look for individuals who are flexible and can adapt to the fast-paced, ever-changing landscape of web 3 technologies.

By focusing on these key attributes, you’ll be well on your way to building a dream team that can deliver on your vision and attract the capital needed to scale.

6. Effective Recruitment Strategies

  • Join Other Hackathons: Participating in multiple hackathons can expand your network and give you access to a pool of talented individuals who are passionate about web 3.
  • Leverage Your Personal Network: Your existing relationships can be a goldmine for finding the right talent.
  • Consider Alternative Platforms: While recruiting platforms and coding schools can be your last resort, don’t overlook the power of headhunting. You can either do this yourself or employ the services of a specialized recruitment agency to find the talent that perfectly fits your startup’s needs.

7. Fostering a Collaborative Startup Culture

Culture is the invisible glue that holds your startup together. In a decentralized world, fostering a sense of unity and collaboration is even more critical. Here are some strategies to help you build a strong, collaborative culture:

  • Define Core Values: Establish the fundamental beliefs that will guide your team’s behavior and decision-making. These values act as a compass during your startup’s journey. 
  • Open Communication: Encourage a culture where team members feel comfortable sharing ideas and feedback. Transparency fosters trust and collaboration. 
  • Decentralized Decision-Making: Empower team members to make decisions in their areas of expertise. This not only speeds up processes but also instills a sense of ownership.
  • Remote-Friendly Practices: In a decentralized world, being remote-friendly is almost a necessity. Implement tools and practices that facilitate effective remote work. 
  • Continuous Learning: Promote an environment where team members are encouraged to upskill and grow. This keeps your team adaptable and forward-thinking. 
  • Recognize and Reward: Regularly acknowledge and celebrate achievements, both big and small. Recognition boosts morale and motivation. 
  • Inclusive Environment: Create a workspace where diversity is valued and everyone feels they belong. An inclusive culture is often a more innovative and effective one.


Assembling the right team is the cornerstone of any successful startup, and it’s even more critical in the rapidly evolving landscape of web 3.0. Your post-hackathon journey is an exhilarating phase filled with challenges, but it’s also ripe with opportunities to make a groundbreaking impact. By meticulously selecting your founding team, adopting budget-smart hiring strategies, and fostering a culture of innovation and collaboration, you’re not just building a startup—you’re laying the foundation for a revolutionary venture in the decentralized world. So take the plunge, leverage your networks, and don’t underestimate the power of a well-aligned team. The next big thing in web 3 could very well be your startup.